Repi Soap and Detergent, where quality meets heritage. With a rich history in the industry, we take pride in being a distinguished soap and detergent manufacturer committed to delivering excellence.

MUFID SABIR ARGAW
GENERAL MANAGER

Our History

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1974

Repi soap & detergent S.C established under the name of Binali Ethiopia Share Company

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1979

Repi developed a new line of products and a new brand "Ajax"

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1992

Re-established as a public enterprise in 1992 by the Council of Ministers

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1994

Started production of liquid detergent with a brand name "LARGO"

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2007/8

Repi Soap & Detergent S.C (Joint venture between Ethiopian government and LINA PLC)

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2014

Wilmar International Limited, a leading agribusiness group in Asia acquired majority ownership of the company

Our Brand's Journey

Learn more about the history of our brand

Wilmar International Limited, founded in 1991 and headquartered in Singapore, is today Asia’s leading agribusiness group. Wilmar is ranked amongst the largest listed companies by market capitalisation on the Singapore Exchange.

Supported by a multinational workforce of about 100,000 people, Wilmar embraces sustainability in its global operations, supply chain and communities.

Over the years, we have grown and evolved while staying true to our core values

A Name You Can Trust

Across the nation, Repi has gained the trust of millions of clients across homes, businesses, and industries to become a leader in the market.

Innovation for the Future

Innovation is the driving force behind our success. Our research and development teams work tirelessly to create products that are not only efficient but also in line with the latest industry trends.

Our Commitment to Quality

We take immense pride in our commitment to quality. Each and every product that bears the Repi-Wilmar name is a testament to our dedication to perfection.

Our Mission

To become the East African region's top manufacturer of household and personal care products.

Our Vision

To have competitive product quality and volume in the international market.

Our Values

Integrity

We value honesty, trustworthiness and high ethical standards.

Excellence

We strive for excellent performance in everything we do.

Passion

We are passionate about growing our business globally.

Innovation

We value innovative efforts, ideas and methods to continually improve our business processes.

Teamwork

We work as one team to achieve our corporate goals.


Safety

We pay careful consideration to the health and safety of our employees at the workplace.

Join Our Journey

Explore Exciting Career Opportunities with Us